Introducing Our Webinar Program

At Beyond Indigo, we fervently believe in educating clients about marketing their businesses in the digital world. We strive to empower veterinary professionals with ample knowledge and confidence so that they can make intuitive decisions. To that end, we’re excited to announce our new webinar program. These concise and informative webinars are intended to provide you with relevant industry overviews that you can download at your convenience.

Webinars Sponsored by Novartis Animal Health

Webinars Sponsored by Kim Ruha

Upcoming Veterinary Webinars: They’re Free!

Custom Website vs. Template - Presented by Kelly A Baltzell, MA

Feb 8, 2012 - 12:00 to 12:30 pm CST

Websites no longer stand alone. They are a key part of your business marketing circle. In fact, they could be considered the hub of when people are researching your business. Websites are one of the major aspects to your new “lobby.” What does your website say about you? Does it encourage trust?

What you will learn:

The difference between template vs. custom websites
Five key aspects a website should have to make it a viable part of your business’ marketing circle
How design can make or break people’s experience on your website

Is a Blog Right for Your Practice? - Presented by Jeanne Pelletier, COO, Beyond Indigo

Feb 15, 2012 - 12:00 to 12:30 pm CST

Blogging is a great way to get your website and your business noticed online. Fresh, relevant content attracts pet owners and potential customers, and keeps them coming back. Will a blog help you build your brand—and your practice?

What you will learn:

How to drive traffic to your website—and front door—with blogging
What to write about
Common pitfalls to avoid

Why Isn’t Facebook Enough? - Presented by Melanie Burger, Social Media Specialist, Beyond Indigo

Feb 22, 2012 - 12:00 to 12:30 pm CST

At Beyond Indigo Pets, we’ve recently heard: “I’m on Facebook, updating my page, engaging with my followers every day. Why do I need a website? Isn’t Facebook enough?” The answer may surprise you.

What you will learn:

What works for your business on Facebook—and what doesn’t
Who owns your Facebook page?
How to position your brand to deal with changes in the social media landscape

Accentuate the Positive: Embrace Your Online Reviews - Presented by Trice Atkinson, SEO/Online Reputation Management, Beyond Indigo

Feb 29, 2012 - 12:00 to 12:30 pm CST

Do online reviews make you nervous? They don’t have to. Online reviews for everything from running shoes to cat surgery are here to stay. Learn how to use reviews to attract new customers and grow your practice.

What you will learn:

How and where people review your practice
How the “review cycle” works
How to improve your overall review rating