Archive for December, 2011

3 Simple Rules for Internet Marketing

Wednesday, December 14th, 2011

The old saying goes that if you build it, they will come. We’ve found that saying doesn’t apply to online marketing. When it comes to the Internet, not only do you have to build it, you have to be sure it is built correctly. What’s more, you have to market it!

Here are a few simple rules that will help you on your way to online marketing success:

1. Content is King.

This phrase has been said so often that it’s become cliché, but that’s only because it’s so true! Just like you can count on your dog to actually sniff that fire hydrant, you can count on users to visit websites that have good and interesting content. Nowadays we are swimming in data; the key is to make sure the data your offering to your users is more interesting and compelling than that of your competitors. This is what will keep them coming back.

2. Consistency = Comfort.

We already know that your content needs to be compelling. Another key in online marketing is making sure your content is consistent. Think of McDonald’s. Whether or not you eat there, you know exactly what they offer and what you can expect from them as a brand. This is the type of consistency we as consumers have been trained to respond to. We trust brands that offer us consistency, and we’re more likely to buy from the brands that we trust.

3. Multiple Platforms Reach Multiple People.

Your clients are spending their time in a lot of different places these days, so it no longer makes sense to place a yellow page ad and think that they’ll come to find you. You need to go and find them in the places where they already are, namely: Facebook. We know it can be a little daunting if you’re not familiar with social media, but when you consider that 93% of adult Americans are on Facebook, it becomes a no-brainer. Your customers are there, and they expect you to be too. Don’t let fear of the unknown prevent your business from reaching potential new clients.

We are here to help you succeed! Call our Sales and Marketing Manager, Melissa Neff at 877.244.9322 x100, or send her an email.

A Website Primer

Tuesday, December 6th, 2011

Do you get a tension headache right between your eyes when the words “websites” and “marketing” are Confused Web Usermentioned? You are not alone. For most veterinarians, marketing on the Internet makes their heads spin. Before you reach for the aspirin, take a moment to learn the basics. Let’s get started.

1.   Domain Name

Do you own your own domain name? If you’re not sure what that even means, your domain name is the name that falls inside www.______.com. For example, if your business is called ABC Vet Clinic, your domain name might be www.abcvetclinic.com. Owning your domain name is the first step in building credibility and trust online.

2.   Servers

Servers are where a website “lives.” It is a different place from where your domain name “resides.” Today servers are a business unto their own. A proper location for a server is on a “farm” which is a building that holds thousands of servers. This building has a battery back-up tied to a generator back-up. Your Internet provider should have their own servers located in a farm, provide backups to the servers, have fail-safe systems in place (meaning if one server goes down another turns on quickly) and have hacking/virus protections in place.

3.  User Interface

This is the space where humans and machines interact. Just like the lobby of your building is the place where humans and your business begin to interact, the home page of your website is the place where people and your online business first meet. It is critical that you have a website that invites people “through the door” and offers them clear, logical places to go to get the information they need.

You now have the basic knowledge you need to start to look critically at your own website. Or, if you don’t have one yet, start to think about your next steps. That wasn’t so bad, was it?

If you have questions or want to learn how we can help, please contact our Marketing and Sales Manager, Melissa Neff.