The New (inter)Face of Google Analytics

Google Analytics version 5 recently launched and includes a completely reworked user interface and many, many infrastructure improvements. Navigation has been simplified to let you jump to the areas that are most important to you, including a new Dashboard section and My Site for Reports.

The new Dashboard tool has more data visualizations options, including:

• Absolute metrics

• Data over time graphs containing multiple metrics

• Pie charts

• Tabular data

You can also apply filters to each widget on the dashboard to further customize the data in the widget. These changes will make it much easier to create reports and visualize important data about your site traffic.

Visit a recent blog post from Google Analytics to learn more about what the new version has to offer and what’s coming in the near future.

Google Analytics is a web analytics tool that gives users insight into their website traffic and marketing effectiveness. Easy-to-use features let you see and analyze your website’s traffic data to help you know how you can strengthen your marketing initiatives. To sign up for this free service from Google, visit the Analytics home page.

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