Meet Mark Clifton: Beyond Indigo’s New Creative Director

December 3rd, 2014 by Kate Matthews

MarkThis past October, Beyond Indigo brought on Mark Clifton as the company’s Creative Director. This freshly-minted position was created in anticipation of some exciting changes coming to Beyond Indigo in 2015.

While you’ll have to wait a bit longer to find out about what is in store for our clients in the coming year, we are excited to introduce you to Mark and showcase the amazing talent he brings to Beyond Indigo’s table. Our blogger-in-chief, Kate Matthews, was able to arrange a little tête-à-tête with Mark and curate the conversation into this week’s post.

So, without further ado, we are pleased to introduce Mark Clifton… Read the rest of this entry »

Gratitude is Who We Are

November 25th, 2014 by Kelly Baltzell, CEO

TeamBeyond Indigo is a different kind of company. Why? Because we look at the world differently. Every single day we approach our work through the lens of gratitude and balance. As the owner of Beyond Indigo I have built this company based on some basic premises stemming from that approach.

As Thanksgiving draws near, I would like to take a moment to reflect on all Beyond Indigo has to be thankful for…

  1. The company is grateful for its employees. Without the amazing staff we have we wouldn’t have a company or the excellent products we offer. We strongly believe in taking care of our staff and making sure work and life are in balance. We are not in the business to wring our employees dry and toss them to the wind. They are people, not robots. And so I extend heartfelt Thanks! to all our team members.

Read the rest of this entry »

Three Simple Thanksgiving Marketing Ideas For Your Veterinary Practice

November 7th, 2014 by Kate Matthews

dog in kitchenWith Thanksgiving just around the corner, now is an ideal time to kickoff a few simple marketing ideas to engage your clients and community in a fun and meaningful way. While your veterinary practice likely has several key business-focused messages to get across this fall, it’s important to ensure your overall marketing mix includes messaging that establishes your practice as accessible, relatable, and connected with its clientele.

Thankfully, this season is brimming with opportunity for this type of marketing. Many of us take time during Thanksgiving to count our blessings, and businesses should be no exception to this trend. After all, what better way to attract customers than to let them know that their business is appreciated?

So what can you do in the following weeks to capture some of the free-flowing gratitude of the season? …Participate in it. Read the rest of this entry »

Online Reviews: Playing the Yelp Game

November 6th, 2014 by Ann Pearson

yelp-iconOnline reviews impact a business’ reputation, SEO, and ultimately the number of people who will use their products and services. Because veterinary practices have a higher need for trust among their clients, the stakes in having positive online reviews are even higher.

King Yelp

Yelp is the biggest of the online review websites, boasting 138 million unique visitors per month. People use the website to look up businesses from hair salons to car dealerships and any and everything in between, by reading consumer recommendations and reviews.

Because Yelp is so large, it cannot be ignored by veterinary practices wanting to attract clients from this tech-savvy generation. Read the rest of this entry »

Beyond Indigo Pets Case Study

November 1st, 2014 by Ann Pearson

Online Reviews: Stopping the Tail from Wagging the Dog

AFVCMany veterinary practices feel powerless when it comes to online reviews. They feel that people will say what they are going to say and there is nothing you can do about it. However, taking control of your online reputation is not only possible, but an excellent way to strengthen customer loyalty, improve business practices, and attract new clients.

Animal Family’s Online Reputation

Bobbie Cotton, the Practice Manager at Animal Family Veterinary Care Center noted that online reviews are an important thing to focus on because it does matter what people say about you and you have a part in the process. She says, “Be cognizant of the fact that they (reviews) are out there and what they mean to your practice. That is the route people are going when checking out a business.” Read the rest of this entry »

How to Market to the Millennial Generation – And Why You Should Care

October 6th, 2014 by Kelly Baltzell, CEO

iStock_000020379467_MediumWhen it comes to the future of marketing your veterinary practice, one thing is indisputable: It’s all about the Millennials.

Who are ‘The Millennials’, and Why Should We Care?

Born between 1980 and 2000, the Millennial generation holds a mammoth amount of importance. An estimated 80 million Millennials currently live in the U.S., and in 15 years, it’s believed that they’ll comprise 70% of our workforce. Their spending power is said to be $170 billion. In order to ensure the continued growth and profitability of your veterinary business, it’s essential to learn to market to this vital generation.

What Makes Millennials Unique?

Millennials are a special breed. They’ve grown up during a time of international political strife and economic chaos. Even though they’ve been raised with constant instability, they have had one crucial constant: technology. They have more technological prowess than any Read the rest of this entry »

Stock Photography: When to Use It, and When to Shoot It

September 11th, 2014 by Elyse Phillips
BIBlog1

Stock Image

Stock photography is a wildly contested subject.

When it comes to marketing your veterinary practice, when is it ok to use stock photos? When are unique, self-taken photos the best way to go? We’ve sifted through all of the information for you to help clear up some of the mystery.

You have two photography options when building your website and marketing materials: stock photography (pre-made photos that you didn’t take) and self-taken/custom photography.

Pros of Stock Photography

doc eye exam Center City Veterinary Hospital, photographer Steve Belkowitz.

Photo courtesy of Center City and photographer Steve Belkowitz.

  • They’re easy to buy and can be made available immediately.
  • They’re relatively inexpensive. Note: Rights Managed images cost more than Royalty-Free ones, because RM are licensed for specific uses, and RF images have unlimited use. RM images tend to be higher quality.
  • They are (generally) well lit and well composed.
  • Read the rest of this entry »

    How Online Reviews Affect Your Bottom Line

    September 11th, 2014 by Ann Pearson

    Good DogPeople are going to say what people are going to say and there is nothing you can do about it. Or is there?

    When businesses ignore social media and online review websites they suffer huge setbacks not only to their online reputations, but also to their bottom line as frustrated customers vow to never purchase their products or services again.

    However, when you take control of your online reputation by paying attention and responding to what your clients are saying, you can retain existing customers and attract new families to your practice!

    According to an Econsultancy article: Read the rest of this entry »

    “Dr. Google” is a Quack, but He’s Very Popular

    August 26th, 2014 by Mark Olcott, DVM

    Duck with ducklings

    Face it:  your clients are online. 15 years ago, when a pet owner had a medical question, they would go to their veterinarian first then go home and research what they heard. What do they do now?

    Right. 

    When people have a sick pet, most go online first THEN call the veterinarian if they think their problem is worth an office visit. With the explosion of smart phones, I’ve had clients literally researching what I’m telling them WHILE I’mtalking to them! I didn’t find it threatening – as a licensed veterinarian, I should know what I’m talking about – but it was an indicator of a new reality. After all, people do the same thing for their children! I was recently on a family trip and one of our kids came down with a rash that defied description. What did I do first? I didn’t call a dermatologist; I searched the internet for information about what this might be. I didn’t mean for that to REPLACE a dermatologist, but information is everywhere and I wanted instant gratification.  Read the rest of this entry »

    7 Photography Tips to Personalize Your Marketing

    August 14th, 2014 by Elyse Phillips


    Photographs tell stories.

    CCVH 5_14-241

    Photos Courtesy of Center City Veterinary Hospital, photography by Steve Belkowitz.

    A stunning photo that captures a compelling moment elicits pure and strong emotions from everyone who views it.

    Images play a crucial role in marketing your veterinary practice, because they tell the story of your business and foster emotional bonds with pet owners.

    Here are 7 tips to help you make the most of your marketing photography…

    1. Be specific. Shoot real images of real people doing meaningful things. This includes your employees, clients, pets and events. Invite pet owners into your photographic conversation by asking for their images. Photo contests are a great way to engage clients.
     
    2. Ensure that images align with your brand and are consistent with your overall messaging, mission and vision. Incorporate on-brand colors in your images. If royal blue is your primary brand color, for example, shoot images that highlight (or contain) that color. Read the rest of this entry »